Good old fashioned, hand-crafted communications design work

Various recent logo and wordmark creative

Branding and design work for Fremont, California based coffee roasters.

Various projects I've helped other people execute on

Lead for Digital work and partner for our brand experience work. We were dubbed "The Guild", Facebook's in-house business marketing agency.

Concept for multi-sponsored Instagram posts that allow users to zoom and tap in multiple areas of the photo to purchase products directly from the UI.

Contributions to the advertising product ecosystem at Yahoo as their Head of Design.

Creative Direction for the Facebook Blueprint rebrand and hands-on UI design.

End-to-end UI design for Facebook's interview tablet companion experience

Word mark design

Coffee inspired designs for friends at Saint Frank Coffee based out of San Francisco, CA

Creative Direction for the 7th Annual Facebook Awards

Branding and identity work for the Simtek safe monitoring device.

Facebook campus signage

Branding for Facebook Business Design speaker series on crafting elegant enterprise design.

Brand guide for Outlier Coffee based in San Jose, CA

UI concept for a photography app

Branding work for Facebook's mobile recruiting unicorns in the great state of Texas.

Branding and space design for Facebook & Instagram's 2016 SXSW design happy hour

Facebook's first week-long fixathon event aimed at improving code quality across our family of apps and services.

Collection of sketches from my dot grid book

Shepard Fairey inspired event poster for and upcoming Q&A with this awesome woman.

CommD and icon design work for internal Facebook recruiting event

Hack 53 design assets

Crest design for the Secret Society of Bay Area Hackers

Android 4 feature UI framework

Hackathon design callateral

Poster design explorations for Facebook's 51st hackathon event.

Branding work for Facebook's 50th Hackathon event.

Gold rush themed hackathon commD collateral.

My first Facebook Hackathon poster and schwag design.

Logo design work for the Facebook University Hackathon team.

Facebook opted to honor the Summer games with a hackathon in Boston. Engineers enjoyed a Rio-accented happy hour, coded amidst Olympics decor and were awarded custom medals once everything came to an end.

Various UI things

Annual "H" design for my baby girl, Harlow Cruz De La Rocha

During my 2016 paternity leave, I set out to honor some of my favorite apps and pastimes by way of icons that I could turn into stickers to share with friends. This was the first of a 6 part series.

Patch design for the Facebook Seattle design crew.

Label design for Yahoo in-house cold-brew coffee

Playing card illustrations honoring Facebook's Business Design leadership.

Denver Broncos sports pennant

Data visualization design work

Queue UI