Elegant Tools

Branding for Facebook Business Design speaker series on crafting elegant enterprise design.

Facebook's Business Design team created Elegant Tools a as year-round series of talks aimed at spreading insights around designing simple and elegant enterprise products.
As design lead kicking off the series, the project gave me the opportunity to creative direct script lettering magician Martin Schmetzer to create a flexible word mark and corresponding monogram for use as branding for these talks.
I also got to work closely with Facebook's incredible space/event design team to help them choose uplighting, decor, and overall aesthetic for these events. Here's a snapshot at some of my work.
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