I had the privilege of working with the magnificent Italic duo, creative directing work for a rebrand of Facebook's internal creative studio supporting ads and business product teams. 
As a team of designers, writers, thinkers, and makers I wanted an identity system that expresses what is so unique about what we do, how we work and why we are unique within Facebook.
Core concepts reflected in this identity
We are connective tissue
We work across many teams, allowing us to bring multiple perspectives to a project.
We can share insights about what kinds of solutions have worked in similar situations and why a message or visual might or might not resonate with an audience.
We work across many teams, allowing us to bring multiple perspectives to a project. We can share insights about what kinds of solutions have worked in similar situations and why a message or visual might or might not resonate with an audience.

We put people first
This means eliminating jargon, clarifying thinking and humanizing user experiences. We challenge teams to move beyond data to create compelling tools and experiences.

We are special ops
We are highly skilled experts in different domains of design and strategy who love to dig in to solve problems and create solutions that delight.

We are true partners
We approach our work with empathy— for both our partners and the intended audience. We are highly collaborative and give teams the outside expertise they need to do great work.
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