![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/b10def8b-efdb-4163-944d-44a701e0cc72_rw_1920.png?h=328c5415235520a037da513c69b9d4f3)
This project came at the convergence of multiple related creative requests for helping Facebook's rapidly growing AI and Machine Learning teams to unify work under a more vibrant design system.
Last year, this team worked with a rad creative agency who crafted a baseplate brand system. I used the patterns from their work and paired it with a brighter gradient palette resulting in a strong set of slide backgrounds and event/group cover photos.
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/ec0d9a23-3446-4b71-a623-074c07078d75_rw_1920.jpg?h=c6ae3962a9bc56cf6bf47a11af7edf41)
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/694e7757-1876-49ba-ac31-edb39a122ee9_rw_1920.jpg?h=95751c63afbdcc9255bd3b740e586784)
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/bcd17c85-6221-42a2-8e83-b367873a8bf5_rw_1920.jpg?h=6c17368631aa331bc865238d66294e07)
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/d654bd6c-c8ee-4224-a4be-84bcac663819_rw_1920.jpg?h=8e036c6684f19d79cf20af2a64318a41)
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/ef93bef2-1503-474c-912e-166c99c3f0ef_rw_1920.jpg?h=8c95add012bca50f55762f07a8e75f3d)
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/325deae8-abc8-4fc6-82c4-fb06497f5fc7_rw_1200.jpg?h=8a12b638f5ea52f1b6e19cb6fab839c5)
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/d5b6ea90-fa75-4ec4-8062-57304a047f7b_rw_1920.jpg?h=864dc0c296da4b4586dd39ba98ff8f4c)
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/44b5d1c4-0acc-4982-850a-6f38867f61b3_rw_1920.jpg?h=b815f579c6f316635acde0b2bda8d738)
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/6c9b0fe0-fc96-461b-b596-2c2c249007bf_rw_1920.png?h=5dc99e1af57f3ff55dec4d248ba1112b)
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/52989bb3-8c0d-42a9-be61-6afbe4d4a1db_rw_1920.png?h=1bc07219d27438464508d0550cd699df)
A need for sub-team identities, I crafted an icon system rooted in the almighty hexagon.
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/d4adf876-e56d-4fe2-ab6a-281ab2125186_rw_1920.png?h=e0ea8750ffe30ff414b4e7a566d1cbca)
A lightweight scrub of our internal wiki showed the system in use.
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/60f6a805-c50a-4b63-8732-4b328ae5737d_rw_1920.png?h=1f8dd01928cf50a705dd5b743734f823)
And here's a lovely keynote template for a recent event, tapping the updated system.
![](https://cdn.myportfolio.com/c803f6ce2ab60b622b6a9ae0c61fa5ea/2aee61b9-8f51-4896-9c71-45e09df6cd3d_rw_1920.png?h=90d45c0fd7f1c47583997cf7fcb69fe6)