Multi-product immersive ads

Concept for multi-sponsored Instagram posts that allow users to zoom and tap in multiple areas of the photo to purchase products directly from the UI.

To illustrate a hackathon concept, I created this demo showing how Instagram could introduce multi-product catalogs on product rich posts. 
The flow aimed to be simple: Multiple tap points with pinch zoom enabled to optimize finger swipe panning once the photo was enlarged. Plus Messenger integration for payment and receipt so users are never taken off platform or into a jarring purchase flow.
What actually launched was a much more elegant and thoughtful experience.
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