Following is a set of principles that reflect what companies who build at scale consider stellar experiences.
Different companies and UX teams work in vastly different contexts. Hence, varying principles guide work for their specific context. These are not meant to be prescriptive. Instead, adapt these principles to serve customers in the context in which you are crafting solutions. But wait…
Important note: Design Principles can be expressed from many different lenses. For example, there are Universal Design Principles, Inclusive Design Principles, NN Groups Usability Heuristics, and even UX Principles, including Cognitive Accessibility
These, at least in part, are leveraged when defining principles for products built at scale. Click and read up! Now, on to some sound product principles.
Stellar products are…
Keep your focus on the customer. Don’t design for yourself or solely for a business outcome. Strong product teams are obsessed with customers, and customer obsession begets Equitable Design practices. This ensures your solutions are inclusive and ethical and helps customers learn and grow.
Modern and Emotive
Despite being the most subjective aspect of creating good experiences, your User Experience must exude swagger-rich, friendly, and unexpectedly delightful vibes. Modern technology demands a sense of wonder is felt through the solutions we provide.
Intuitive and Useful
An intelligent human once said, “Don’t make me think.” That is at the core of making your products intuitive and valuable. In addition, familiarity and little to no learning curve by leveraging proven design patterns will help guarantee your User Experience is world-class.
Accurate and Predictable
This is table stakes when crafting business, enterprise, or B2B products. Companies can spend a lot of time, money, and energy on the tools we provide, and if they can’t count on reliable, predictable results, their money, understandably, goes elsewhere.
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